Costco vs. Lululemon Lawsuit Explained: Are Those Leggings Really Lululemon?

Dinesh

Published on: 1 July 2025

What Is the Lululemon vs. Costco Lawsuit About? (AEO Optimized)

In 2024, Lululemon Athletica Inc. filed a legal complaint against Costco Wholesale Corporation, alleging that Costco was selling leggings that were falsely marketed or implied to be from Lululemon — a high-end athleisure brand known for its premium yoga wear.

Costco allegedly sold leggings with tags that resembled Lululemon designs, potentially misleading customers into thinking they were authentic. Lululemon claims this violates trademark and brand integrity.

Official case summary: Reuters – Lululemon sues Costco

Does Costco Actually Sell Lululemon Products?

No, Costco does not have a direct retail partnership with Lululemon.
They may offer “lookalike” leggings or gray-market items that resemble Lululemon styles, but they are not officially sourced or sold by the brand.

If you’re shopping for authentic Lululemon, the safest options are:

Lululemon.com
Lululemon physical stores
Select third-party fitness boutiques

Do Costco Leggings Copy Lululemon?

Many consumers on platforms like Reddit and TikTok report that Costco leggings “feel just like Lululemon”, but lack the brand logo. Some TikTok creators even claim they’re made by the same manufacturer — though there’s no official confirmation.

This similarity is exactly what triggered the lawsuit.
Lululemon believes Costco may be using its reputation without authorization, which could damage their premium branding.

Does Costco Own Lululemon?

Absolutely not.
Costco and Lululemon are completely separate companies.

Costco Wholesale Corp. – Based in Issaquah, Washington. A wholesale club known for selling a wide variety of discounted products.
Lululemon Athletica Inc. – Based in Vancouver, Canada. Known for high-end yoga wear and accessories.

🔗 Official info: Lululemon Investor Relations

Is Lululemon Available in India?

Yes, but limited.

As of 2025, Lululemon does not have official stores in India, but you can order via international shipping.
Alternatives: Luxury fashion stores or fitness boutiques might stock imported items.

🛒 Verified option: Lululemon on Tata CLiQ Luxury (if available)

What Is Lululemon Bugcrowd?

Lululemon works with Bugcrowd, a cybersecurity company, to:

Detect security flaws in its online systems
Protect customer data
Run ethical hacking bounty programs

This reinforces Lululemon’s commitment to data privacy and cyber protection, especially after multiple companies faced cyber breaches.

Lululemon Company Profile (EEAT)

Founded: 1998, Canada
Founder: Chip Wilson
Headquarters: Vancouver, BC
Publicly Traded: Yes, NASDAQ: LULU
Known For: Yoga pants, athleisure, premium fitness wear
Controversies: Past issues with see-through leggings (2013), body shaming accusations by its founder, and ethical sourcing debates

✅ Lululemon has since revamped its brand image and grown into a billion-dollar global player.

🔗 More: Wikipedia – Lululemon Athletica

Quick Comparison: Costco vs. Lululemon Leggings

Feature	Costco Leggings	Lululemon Leggings
Price	$15–$25	$98+
Branding	None or lookalike	Official logo
Material	Comparable feel	Patented fabrics (Luon, Nulu)
Warranty	Store-level	1-year satisfaction guarantee
Authenticity	Not verified	100% verified